Northwest Research Group

Tomomi Watanabe
Project Director

PHONE: 206.624.6465 x401
EMAIL: 
TOMOMI@NWRG.COM

  • BS, Communications / Marketing, University of Idaho
  • Principles of Market Research, University of Georgia

An experienced Project Director, Tomomi brings her interests in customer satisfaction, health care quality, and international qualitative research fields to NWRG’s team. As a Research Executive in Japan, she was trained as a moderator and conducted focus groups as well as in-depth interviews with Japanese consumers and businesspersons for various international marketing research projects. Tomomi insists on quality while understanding the importance of delivering marketing research results in a timely manner. She uses her superior organizational skills to ensure quality as well as on time delivery.

Tomomi joined NWRG’s Bellevue, WA team in 2000 as an Associate Project Manager and was quickly promoted to Project Manager, working on both quantitative and qualitative research for NWRG’s clients and then to Project Director in 2006. Her expertise runs the gamut, from customer, patient and employee satisfaction surveys for a number of local clients, including the City of Seattle, University of Washington, King County Metro, Community Health Plan, and many of Community Health Plan’s member health centers, to design and implementation of mode share evaluation for the City of Bellevue, a significant control and test market study to explore the impact of messaging in a community in King County for King County Metro, to designing a pilot program for needs assessment among local health care centers.

Tomomi has worked on the Community Health Plan Member Satisfaction Survey since its inception in 2000 - her marketing and extensive international research experience has been instrumental in ensuring the high quality and on-time execution of the project. In addition, Tomomi's extensive qualitative experience and health care knowledge brings a unique perspective and interpretation to the analysis and implementation of this research effort. She also coordinated the Community Health Plan Issue focus groups following the completion of the 2001 survey wave. She has also worked with other community health centers, including Community Health Association of Spokane, Country Doctor Community Health Centers, Community Health Center of Snohomish, Puget Sound Neighborhood Health Centers, and Yakima Valley Farm Workers Clinic, to assist in their patient and employee surveys as well as needs assessment study.

Tomomi is a current member of Puget Sound Research Forum and Marketing Research Association, and spends her free time working on her house, cooking and baking delectable treats for friends, neighbors and co-workers.