SoundStats™ FAQs

Who uses SoundsStats™?

Public Agencies:

• Track changes in the public’s attitudes on major issues
• Provide a quick read of the impact of current news and events on public opinion
• Involve the public in key public policy decisions
• Measure citizen satisfaction with government services

Businesses:

• Measure awareness, attitudes, and consideration / use of products and services
• Test reactions to a new products, services, or ideas
• Provide a clear picture of the market’s opinions on competitive products or services

Marketing and Communications Firms:

• Identify problems and opportunities prior to message development
• Compare selling point
• Gauge the effectiveness of marketing communications by tracking changes in awareness, ad recall, or other key communication measures

Do I develop and write my own questions?

An NWRG research professional will work with you to design your custom SoundStats™ program. This includes question wording, response format, and clarification on the nature of the results and analysis needed.

How many questions can I ask?

The price includes a minimum of five customized questions combined with a base survey consisting of 13 standard demographic questions. Depending on the type of questions you ask this is equivalent to approximately four to five minutes of surveying. You may include one open-end question. Additional questions may be purchased.

The questionnaire length is determined by the number of clients participating and the number of questions purchased. The length of the survey is limited to no more than 20 minutes to minimize the burden on the respondents.

How large is the sample?

The sample size is based on the geographic market(s) selected. Sample sizes statewide run from 1,200 (Oregon and Idaho) to 1,600 in Washington. Within the metro areas, sample sizes run from 400 (Portland Metro and the Treasure Valley) to 800 if you choose Puget Sound Metro region.

How is the data collected?

SoundStats™ is based on a sample of all households in your target region using random digit dial (RDD) sampling of all adults aged 18 and older. This insures that both listed and unlisted telephone households are included.

An equal number of men and women are surveyed. The same methodologically sound data collection techniques used for our custom telephone surveys are used for SoundStats™. Interviews are conducted using state-of-the technology at our 70 station computer-assisted telephone interviewing center in Boise, ID.

Who analyzes the data?

SoundStats™ data is incredibly rich. Working with NWRG’s research professionals, you can see how your results vary by:

• Key demographic and socioeconomic groups (e.g., gender, age, income, ethnicity, education, family status, etc). These demographic questions are included as part of the SoundStats™ base program.
• Custom segmentation questions (e.g. the way the market is defined, etc).

As a deliverable, you will receive one complete set of banner tabulations allowing you to break down results by key segments of your choosing.

Who sees my data?

While the costs of the research are shared, your results are not. Only you see the data from your specific questions. As a member, and strong supporter, of the Council of American Survey Research Organizations (CASRO), NWRG adheres to the strictest business and ethics standards.

Do I get a report?

NWRG will prepare a Summary Report that includes an overview of your research objectives, research methodology, analysis and interpretation of key results. We work with you to discuss the implications of the research decisions and provide appropriate conclusions and recommendations. The report is prepared in an easy to read and use format. You will be ready to make a presentation to decision-makers and disseminate the results to your company’s managers for immediate use.

How long does it take to get results?

Answers to your questions are provided within one week from the last day of data collection – guaranteed. From questionnaire design to results in your hand ready to present to management, the entire process takes as little as three weeks.

How often and when is it available?

SoundStats™ is offered quarterly – in January, April, June, and September.

How much does it cost?

SoundStats™ is an exceptional value – you may save as much as 60 percent over a custom study. Interviewing and other fixed costs of a study are shared with a limited number of other subscribers. You pay only for the information you need. Click here for detailed pricing