State-of-the-Art Research Solutions
ORC's and ORC-NW's combined resources and capabilities coupled with our experienced staff enables us to provide full-service marketing research and consulting services to a diverse client base nationwide. We combine fact-based, problem-solving resources with a marketing orientation that achieves the true power of marketing research.
Our extensive experience, custom approach to research design, and breadth of research solutions, coupled with abundant staff resources, enable us to work with our client partners as an extension of their research, marketing and strategic planning functions. We have executed very large studies - consisting of thousands of interviews - to very small studies, with exceptionally good turnaround times without compromising quality. Our whole-brain, problem-solving approach produces data with a discovery element, resulting in actionable solutions and recommendations that lead to business success in the following areas:
BUSINESS STRATEGY
- Market Segmentation
- Branding
PRODUCT DEVELOPEMENT
- Ideation
- Concept Testing
- Usability Testing
COMMUNICATIONS
- Positioning & Creative Strategy Development
- Diagnostic Communications Testing
- Tracking and Improving Effectiveness
CUSTOMER SATISFACTION & LOYALTY
- Defining Customer Expectations
- Establishing Benchmarks
- Identifying Areas of Leverage
- Measuring Performance
- Prescribing Action
SPECIAL TOPICS & PROPRIETARY METHODS
- CityMARKS™ - Strategically-focused, citizen satisfaction measurement program designed to offer local governments the power to benchmark results from their citizen surveys against a national survey of citizens
- CSMPactor® - Customer satisfaction and loyalty measurement program focused on increasing customer satisfaction by identifying areas where customers experience problems and where problems have a high impact on the customer experience
- IDetailing™ - Unique bainstorming and ideation process that using an on-line forum that combines the benefits on traditional in-depth qualitative research methods with on-line technology
- SoundStats™ - Omnibus solution providing a timely and cost-effective solution to a custom research survey. Scheduled quarterly in Washington, Oregon, and Idaho or choose the metro area – Puget Sound, Portland, Treasure Valley